With years of experience working within the gay and lesbian market, JW Media can provide a number of key services.
With over 20 printed publications and hundreds of websites, it is extremely difficult to know which would provide you with the best results. Our team takes an independent approach, assessing your objectives and matching them with the best options to:
- Match your target market with publication audiences
- Negotiate best available rates
- Gain additional benefits such as preferential placement
- Deliver a targeted campaign within any budget.
Advertising options include; Display and classified advertising, online advertising, eNewsletter content, promotional material distribution and even outdoor advertising.
Prices starts at £250/$400
This is the ideal method of promotion for the tourism industry, offering more information than basic advertising and can also contain more complicated or multiple calls to actions.
Campaign spaces are limited and prices start at £700 ($1125) including tailor-making your content for the gay market.
Events are a great way to reach a mass audience and ensure your business or product gets noticed when there is a convergence of large numbers.
JW Media can assist in everything from identifying sponsorship opportunities, product launches, and also supplying promotional staff at events distributing promo-material.
Get your message about your brand out to the gay community. Public Relations can be a great way of creating awareness within the market, especially if you have a product that is bound to grab the attention of the gay and lesbian market.
All products and campaigns are unique so contact us to find out how we can help.
Social Media Marketing
Creating a social media presence is a great way of creating an audience for your marketing messages. It can also however be a very time consuming process of establishing friends, fans, group members or followers.
With access to over 25,000 existing quality contacts, Jones Watson Media can boost your presence in no time. Campaign costs are based on performance and start at only 10 pence (16 cents) per connection. This compares favourably to Facebook advertising that costs around 40 pence (65 cents) per click for a similar campaign.
Once you have created these connections they can receive multiple marketing messages with virtually no additional on going costs – providing an excellent return on investment.
Support and Advice
Should you need help in developing a strategy for targeting the gay community, we can assist with this or refer you to one of our partners. Contact us directly to find out more about our consultancy rates.